Behavioral Data Analysis with R and Python

Behavioral Data Analysis with R and Python: Customer-Driven Data for Real Business Results

eBook Details:

  • Paperback: 360 pages
  • Publisher: WOW! eBook (July 13, 2021)
  • Language: English
  • ISBN-10: 1492061379
  • ISBN-13: 978-1492061373

eBook Description:

Behavioral Data Analysis with R and Python: Customer-Driven Data for Real Business Results

Harness the full power of the behavioral data in your company by learning tools specifically designed for behavioral data analysis. Common data science algorithms and predictive analytics tools treat customer behavioral data, such as clicks on a website or purchases in a supermarket, the same as any other data. Instead, this Behavioral Data Analysis with R and Python practical guide introduces powerful methods specifically tailored for behavioral data analysis.

  • Understand the specifics of behavioral data
  • Explore the differences between measurement and prediction
  • Learn how to clean and prepare behavioral data
  • Design and analyze experiments to drive optimal business decisions
  • Use behavioral data to understand and measure cause and effect
  • Segment customers in a transparent and insightful way

Advanced experimental design helps you get the most out of your A/B tests, while causal diagrams allow you to tease out the causes of behaviors even when you can’t run experiments. Written in an accessible style for data scientists, business analysts, and behavioral scientists, this Behavioral Data Analysis with R and Python practical book provides complete examples and exercises in R and Python to help you gain more insight from your data immediately.

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